알라딘

헤더배너

소비자행동론

추천 저자 authors
화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 40,660원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 39,960원

Poke the Box (Hardcover)
Godin, Seth
 19,080원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
검색 rss

1.  
 
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Mass Market Paperback, International)
댄 애리얼리 지음 | Harper Collins
7,900원(36% 할인 / 80원)
2.  
 
Mixed Signals: How Incentives Really Work (Paperback)
Uri Gneezy | Yale University Press
27,560원(25% 할인 / 280원)
3.  
 
CB : Consumer Behavior (Paperback, 9 ed)
Barry J. Babin | Cengage Learning
49,000원(0% 할인 / 1,470원)
4.  
 
This Is Marketing : You Can't Be Seen Until You Learn to See (Paperback)
세스 고딘 | Penguin Publishing Group
18,700원(25% 할인 / 940원)

5.  
 
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Paperback)
McCracken, Grant | Indiana Univ Pr
29,680원(10% 할인 / 900원)
6.  
 
Emotion-Driven Innovation: A Methodology to Envision Emotion-Focused New Product Ideas (Paperback)
Teresa Alaniz | Springer
107,460원(10% 할인 / 3,230원)
7.  
 
Changing Geographies of Fashion in the European Semi-Periphery: Transition Towards Sustainability? (Hardcover)
Monika Murzyn-Kupisz | Springer
99,200원(10% 할인 / 2,980원)
8.  
 
The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences (Paperback)
알렉산더 체르네프 | Cerebellum Press
41,250원(10% 할인 / 1,240원)

9.  
 
The Year of AI and Customer Centricity: A Guide to Leveraging AI for Customer-Centric Innovation (Paperback)
Haq | Ru-CX
48,190원(18% 할인 / 2,410원)
10.  
 
Cases on Metaverse and Consumer Experiences (Paperback)
Maria Ant?ia Gon?lves Rodrigues | Igi Global
281,130원(10% 할인 / 8,440원)
11.  
 
Cases on Metaverse and Consumer Experiences (Hardcover)
Maria Ant?ia Gon?lves Rodrigues | Igi Global
372,080원(10% 할인 / 11,170원)
12.  
 
Fidelizaci?: estrategias para el ?ito de las peque?s empresas (Paperback)
Bright Days | Independently Published
12,570원(18% 할인 / 630원)

13.  
 
Geld, Glaube, Gucci: Warum Konsum unsere neue Religion ist (Paperback)
Sophia Fairview | Sophia Fairview
22,580원(18% 할인 / 1,130원)
14.  
 
133 Email List Building Strategies: Actionable Strategies for Email List Building (Paperback)
Harrell Howard | Independently Published
13,220원(18% 할인 / 670원)
15.  
 
Secret Wealth Ruse (Paperback)
Prasenjeet | Prasenjeet
19,560원(18% 할인 / 980원)
16.  
 
The Communal Consumption Experience : Ritual, Exchange and the Business of Connection (Hardcover)
Brittney C. Bauer | Routledge
282,380원(18% 할인 / 14,120원)

17.  
 
Artificial Intelligence Along the Customer Journey: A Customer Experience Perspective (Paperback)
Ada Maria Barone | Springer, Berlin
74,390원(10% 할인 / 2,240원)
18.  
 
Biology Bias (Paperback)
Gill Merrill | Business Expert Press
63,260원(18% 할인 / 3,170원)
19.  
 
Dynamic Strategies for Entrepreneurial Marketing (Paperback)
Muhammad Dharma Tuah Putra Nasution | Igi Global
281,130원(10% 할인 / 8,440원)
20.  
 
Dynamic Strategies for Entrepreneurial Marketing (Hardcover)
Muhammad Dharma Tuah Putra Nasution | Igi Global
372,080원(10% 할인 / 11,170원)

21.  
 
Consumer Activism in China: Video and Beyond (Hardcover)
Zizheng Yu | Palgrave Macmillan
262,940원(10% 할인 / 7,890원)
22.  
 
Ramping Your Brand: How to Ride the Killer CPG Growth Curve (Hardcover, 2, Updated and Exp)
James F. Richardson | Pgs Press
52,660원(18% 할인 / 2,640원)
23.  
 
Finding A Perfect Audience: Cracking the Social Media Code (Paperback)
John Edmonds Kozma | Leaders Press
22,520원(18% 할인 / 1,130원)
24.  
 
Market Seers' Secrets: Predicting Economic Tides with Unconventional Methods (Paperback)
Isolde Watkins | Isolde Watkins
52,710원(18% 할인 / 2,640원)

25.  
 
From Likes to Sales - Digital Marketing Simplified: Modern Cutting-Edge Strategies for Small Business Growth in SEO, AI, Influencer, and Social Media (Paperback)
Joyce T | Joy & Co. Ventures LLC
40,600원(18% 할인 / 2,030원)
26.  
 
Choose Wisely: Rationality, Ethics, and the Art of Decision-Making (Hardcover)
배리 슈워츠 | Yale University Press
48,960원(18% 할인 / 2,450원)
27.  
 
Consumer Society / La Soci??des consommateurs (Paperback)
ROCHEFORT, ROBERT | Odile Jacob
57,790원(10% 할인 / 1,740원)
28.  
 
Zero to Empire - Sales & Revenue: Proven techniques to maximize sales, increase revenue, and boost profitability. (Paperback)
Ross Kemar | Independently Published
45,180원(18% 할인 / 2,260원)

29.  
 
Prepara a tus Hijos para una Vida de Abundancia y ?ito (Paperback)
Coplin | Coplin
28,600원(18% 할인 / 1,430원)
30.  
 
Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet: The Proven Path to Delighting Your Customers, (Paperback)
Ron Kaufman | Ron Kaufman
24,020원(18% 할인 / 1,210원)
31.  
 
Non Riesco a Trovare Il Sale: tutte le strategie del supermercato per farvi spendere di pi? (Paperback)
Carlo Medici | Independently Published
15,040원(18% 할인 / 760원)
32.  
 
Price Fixing and Predatory Practices: How Corporations Cheat Consumers and Manipulate Markets (Paperback)
Lysandra Lawrence | Lysandra Lawrence
45,180원(18% 할인 / 2,260원)

33.  
 
Life Is A Pitch And Then You Buy (Paperback)
Bill B. Barlow, Jr. | Independently Published
19,500원(18% 할인 / 980원)
34.  
 
Digital Shock: Seven Shocks that are Shaping the Future (Paperback)
Jagdish N. Sheth | Vibrant Publishers
82,860원(18% 할인 / 4,150원)
35.  
 
Marketing Theory (Hardcover)
제럴드 잘트먼 | Vibrant Publishers
165,730원(18% 할인 / 8,290원)
36.  
 
The Winner's Curse: Anomalies in Behavioral Economics (Hardcover)
리처드 H. 탈러 | Simon & Schuster
45,190원(18% 할인 / 2,260원)

37.  
 
Innovative Trends Shaping Food Marketing and Consumption (Paperback)
Zahid Hussain | Igi Global
248,050원(10% 할인 / 7,450원)
38.  
 
Innovative Trends Shaping Food Marketing and Consumption (Hardcover)
Zahid Hussain | Igi Global
322,470원(10% 할인 / 9,680원)
39.  
 
NextGen of Commerce: How values and technology redefine the global marketplace (Paperback)
Martin Meller | Independently Published
15,040원(18% 할인 / 760원)
40.  
 
Marketing Plan - Fresh Fruit Juice: A Step-by-Step Guide to Creating a Customizable, Customer-Centered, Health-Conscious Beverage Experience (Paperback)
Tran Thanh | Independently Published
14,570원(18% 할인 / 730원)

41.  
 
Comprendre le comportement des consommateurs: guide du professionnel de la vente (Paperback)
Bright Days | Independently Published
12,570원(18% 할인 / 630원)
42.  
 
Zaltman Metaphor Elicitation Technique (Hardcover)
제럴드 잘트먼 | Vibrant Publishers
165,730원(18% 할인 / 8,290원)
43.  
 
Consumer Behavior Essentials You Always Wanted To Know (Hardcover)
Pablo Ibarreche | Vibrant Publishers
97,910원(18% 할인 / 4,900원)
44.  
 
Consumer Behavior Essentials You Always Wanted To Know (Paperback)
Pablo Ibarreche | Vibrant Publishers
66,280원(18% 할인 / 3,320원)

45.  
 
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word (Paperback, 2)
토레이 파드마저스키 | O'Reilly Media
82,850원(18% 할인 / 4,150원)
46.  
 
Navigating Brand Activism (Paperback, 1)
재그 세스 | Routledge
56,450원(18% 할인 / 2,830원)
47.  
 
Navigating Brand Activism (Hardcover, 1)
재그 세스 | Routledge
253,170원(18% 할인 / 12,660원)
48.  
 
Consumer Decision-Making, Analytics and AI (Hardcover, 1)
Smith Andrew | Routledge
282,380원(18% 할인 / 14,120원)

49.  
 
The Future of Retail and Service Design : Sustainable, Phygital and Community (Hardcover)
Bethan Alexander | Routledge
282,380원(18% 할인 / 14,120원)
50.  
 
Don't Just Brand There, Do Something: A Blueprint for Financial Brands That Stand Up, Stand Out, and Stand the Test of Time (Paperback)
Martha Bartlett Piland | Clovercroft Publishing
22,580원(18% 할인 / 1,130원)


(주)알라딘커뮤니케이션

대표이사 최우경 고객정보보호 책임자 최우경 사업자등록 201-81-23094 통신판매업신고 2003-서울중구-01520 이메일 privacy@aladin.co.kr 호스팅 제공자 알라딘커뮤니케이션 (본사) 서울시 중구 서소문로 89-31
ⓒ Aladin Communication. All Rights Reserved.

고객센터 1544-2514 (발신자 부담)

서울시 마포구 백범로 71 숨도빌딩 7층 Fax 02-6926-2600
1:1 문의 FAQ
중고매장 위치, 영업시간 안내